The article written by Ives, Jarvenpaa and Mason attempts to advance the concepts behind a “globally coordinated and managed organization.†The authors identify the driver behind the transformation from a traditional, locally based and operated, organization to one that competes on a global scale in a global marketplace: information technology (IT). Using the computer and communication technologies that comprise modern IT allow organizations to “extract the information components from tangible products, or substitute knowledge for material, and then instantly transport the electronically represented information or knowledge throughout the world.â€