Every year companies across the globe lament information technology (IT) projects that do not generate the financial returns they were estimated to. A segment of these companies actually suffer losses, some rather substantial, as a direct result of misguided IT decisions. Why is this? Ms. Ross and Mr. Weill (â€œthe authorsâ€) propose that too many non-IT executives are leaving key IT decisions to IT executives because they don’t feel comfortable with the technologies they are trying to manage. The resulting decisions that IT executives make often clash with the overriding corporate business strategy, and are therefore doomed to sub-standard performance, or outright failure.